Wireless Generation Copywriter

Hi all...this came to me via a Wireless recruiter. Best of luck, Michele


Wireless Generation creates innovative tools, systems, and services that help educators teach smarter. With its mobile assessment software, the company invented a better way to give classroom assessments and make data-based instructional decisions. Now Wireless Generation has broken new ground with technology that analyzes student data and customizes curriculum to individual learning needs. Wireless Generation also builds large-scale data systems that centralize student data and give educators and parents unprecedented visibility into learning. A Web 2.0 collaboration and knowledge network for educators propagates proven approaches across schools. Wireless Generation currently serves more than 200,000 educators and 3 million students. More information is available at www.WirelessGeneration.com.

Copywriter

At Wireless Generation, people who are among the most talented at what they do focus on one of our generation’s greatest challenge: America’s future depends on the ability of our educators to continuously deliver stronger results from their effort. We help them do that. The company pioneers technology and tools that make it easy to personalize teaching for the varied needs of students in the classroom. Wireless Generation data systems make it possible for educators to connect the dots between challenges and opportunities, and easily collaborate with colleagues and parents. Our consulting practice partners with education leaders to tackle some of PK-12 education’s most intractable challenges. The people here – Genners, as we call ourselves – find it easy to get up in the morning because we’re doing innovative, important work that challenges and excites every one of us.

Position Summary

The copywriter will be responsible for helping to reinforce the company’s leadership position through development of compelling professional (Business-to-Institution) content. As part of a meaningfully expanded and enhanced content development, curation and distribution strategy, this represents a new position, with joint responsibility to Marketing and Corporate Communications.

We’re looking for the kind of person who:

Is looking for the opportunity to work at a disruptive, purpose-driven company that’s making a real difference in the world of PK-12 education;
Is interested in playing a pivotal role in reinforcing its leadership perception;
Can develop narrative that reflects the company’s point of view, substantive subject matter credibility, and an understanding of the policy and sector dynamics;
Understands how to represent a voice that is both authoritative but conversational while remaining professionally relevant;
Can help frame new, innovative concepts concisely and compellingly;
Enjoys an environment in which people are willing to take intelligent risks and are not comfortable with the status quo.

Major Responsibilities of Copywriter:

Collaborate with internal/external subject matter experts to develop white papers, case studies, guides, position papers and other long-form content that helps reinforce the company’s innovation leadership in PK-12 education.
Work with Marketing team to adapt this content for multiple/media and channels, including but not limited to web copy, presentations/webinars, and social media.
Represent the company POV as part of a strategic push into the use of social media.
Contribute to development of related press releases and corporate communications messaging.
Contribute as needed to the development of marketing communications content such as brochures, web content, etc.
Creative consultation on marketing and communications initiatives.
May require infrequent travel.

Required Skills/Competencies of Copywriter:

Our ideal writer has:

Experience with writing compelling position papers/points of view, white papers, case studies, editorial or similar content for B2B or Business-to-Institution audiences;
Sector experience in technology, education, and/or policy-related editorial experience;
The capacity to provide thoughtful support and rationale for a recommendation, and take on constructive feedback;
Experience developing interview guides/conducting interviews with the ability to elicit authentic feedback that fulfills the objectives of the assignment;
Attention to detail, comfort managing multiple projects in a fast-paced creative environment that can require tight deadlines;
Experience in adapting content/points of view for social media (a plus).

Experience of Copywriter:

BA/BS degree or equivalent experience, followed by a minimum of 7 years’ experience writing the type of material for which the position calls; writing samples required.
To apply, please visit: https://www.cytiva.com/wgen/details.asp?wgen1404


Wireless Generation is an Equal Opportunity Employer, M/F/D/V.